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  • Founded in 1998 and driven by a vision to be the leading Brand Management Network in Africa, USP has consistently delivered integrated branding and marketing solutions to clients across different industry sectors. Across industry sectors, across national boundaries, USP is helping businesses build globally competitive brands.
  • At USP, we work very closely with the client to develop winning brand strategy, world-class corporate identity, positioning strategy and outstanding brand communications.
  • Today, USP is a fast growing brand management network committed to building brands across Africa.
 
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THIRD EDITION OF BRAND2WEALTH FOR SMEs

The third edition of USP's Brand2Wealth seminar for SMEs comes up on Tuesday March 17, 2009 at Fate Foundation training auditorium, Ijora Water House, Lagos.

The Brand2Wealth seminar is an initiative of USP Brand Management in partnership with Fate Foundation, Businessday and other organization aimed at empowering SMEs in Nigeria to build globally competitive brands through free branding support services such as seminars.

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25 BRANDS WIN THE COBRAA IN THE USP CONSUMER BRAND AWARDS

 

LEADING BRANDS in 25 categories have emerged Best Brands in the maiden edition of the USP Consumer Brand Awards, COBRAA. The winners emerged after a three month nationwide Consumer Survey, and one month of consumer SMS vote.

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Marketing Brands Article

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"...the key to brand immortality is emotional attachment; and that emotional footing can not be found without a well-articulated value offering to a clearly defined market."

 
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