25 BRANDS WIN THE COBRAA IN THE USP CONSUMER BRAND AWARDS

LEADING BRANDS in 25 categories have emerged Best Brands in the maiden edition of the USP Consumer Brand Awards, COBRAA. The winners emerged after a three month nationwide Consumer Survey, and one month of consumer SMS vote.

According to USP CEO, Muyiwa Kayode, “with COBRAA, the consumers have the final say in determining which brands are the best. There is no panel of judges. Since successful brand management is all about winning consumers’ hearts, share of pocket and loyalty, we believe they are the most suitable judges for any brand awards.”

USP Consumer Brand Awards has the full endorsement of the Consumer Protection Council, whose Director General, Mrs Ify Umenyi was on hand at the award ceremony to hand out the trophy to some of the winning brands.

In her remarks at the event, she said “I am aware that in selecting the winning brands that are being recognized today, consumers were given the opportunity to vote with the SMS facility on their phones. I must therefore commend the organizers for joining my Council in the crusade to give voice to the voiceless Nigerian consumers”.

At the colorful ceremony held at Eko Hotel & Suites last Friday, the following brands got the highly coveted solid crystal Cobraa Trophy.

1.   BEST AIRLINE – VIRGIN NIGERIA

2.   BEST ANTISEPTIC SOAP - DETTOL

3.   BEST BANK – OCEANIC BANK

4.   BEST CAR - TOYOTA

5.   BEST COMPUTER - HP

6.   BEST DETERGENT - OMO

7.   BEST ELECTRONICS - LG

8.   BEST ENERGY DRINK – LUCOZADE BOOST

9.   BEST FOOD DRINK – MILO

10. BEST FOOD SEASONING - MAGGI

11. BEST FRUIT DRINK – CHIVITA

12. BEST INSURANCE COMPANY – NICON INSURANCE

13. BEST LAGER – GULDER

14. BEST MALT – MALTA GUINNESS

15. BEST MILK – DANO

16. BEST MOBILE PHONE – NOKIA

17. BEST MOTOR BIKE – SUZUKI

18. BEST NETWORK (GSM) – MTN

19. BEST NETWORK (FIXED WIRELESS) – VISAFONE

20. BEST NOODLES – INDOMIE

21. BEST QUICK SERVICE RESTAURANT – SWEET SENSATION

22. BEST SOFT DRINK – COCA COLA

23. BEST STOUT – GUINNESS

24. BEST TOILET SOAP – JOY

25. BEST TOOTHPASTE – CLOSE UP