THIRD EDITION OF BRAND2WEALTH FOR SMEsThe third edition of USP's Brand2Wealth seminar for SMEs comes up on Tuesday March 17, 2009 at Fate Foundation training auditorium, Ijora Water House, Lagos. The Brand2Wealth seminar is an initiative of USP Brand Management in partnership with Fate Foundation, Businessday and other organization aimed at empowering SMEs in Nigeria to build globally competitive brands through free branding support services such as seminars. The Initiative is rooted in the firm belief that SMEs are the engine room of industrial development in any nation. With the quest of Nigeria to be among the top 20 economies in the world, the survival of SMEs is very crucial to the realization of that dream. Effective brand marketing techniques is essential for the survival of SMEs and their ability to produce globally competitive goods and services. This Initiative that took off in 2007 will have four papers presented by seasoned brand management professionals. SMEs are expected to benefit from the project at no cost to them as this third edition is coming at a time when the global recession is taking its toll on businesses across the globe. We therefore need to equip our SMEs with the needed knowledge and skills on how to create brand value even in the face of recession. SMEs that are interested are expected to forward their request for consideration to This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , specifying the nature of their business. Shortlisted SMEs will be notified.Theme: SME Branding: Strategy For Business Growth During Recession Papers: Opening Address: Muyiwa Kayode First Paper: Relationship Marketing: Competitive Edge in SME Branding Second Paper: From Generic To Brand Marketing: Creating Wealth For SMEs: Third Paper: Words, Colour, Images and Symbols: Tools For SME Identity. |
USPBrandNew!, October 2008
